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Creative Strategy Direction
I've sculpted the visual narratives of over +25 brands, tripling their revenue through engaging and impactful creative strategies. My forte lies in creative strategies for Meta, TikTok, and Youtube, where I blend data-driven optimization, A/B testing, and a profound understanding of consumer psychology, buyers' behaviors, buyer decision processes, and customer journeys. This holistic approach elevates brands to unparalleled heights while significantly
boosting Return on Ad Spend (ROAS).
In-Depth Creative
Research and Strategy
Comprehensive analysis of target audience preferences and behaviors, coupled with thorough competitor research. This informs the development of tailored content and campaigns to maximize audience engagement and outperform competitors in the paid media landscape.
Creative
Production
Generating varied content to assess performance and optimize ad effectiveness. This process includes creating multiple ad variations, such as different visuals, headlines, or calls-to-action.
Testing and
Iteration
Testing ads, analyzing results, and iterating is a continual process of refining creative strategy. By experimenting with diverse ad variations and leveraging A/B testing, advertisers adapt and optimize campaigns based on audience response, ensuring ongoing effectiveness and adaptability.
Example of A/B Test
DIFFERENT HOOKS
A
"4 REASONS WHY"
B
B
"WHAT I BOUGHT
VS WHAT I GOT"
C
"THINGS TIKTOK
MADE ME BUY"
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