SOME OF THE BRANDS I WORKED FOR
My work
CASE STUDY
178%
27%
42%
INCREASED IN CHANNEL
ATTRIBUTE REVENUE
YEAR OVER YEAR
IN AD SPEND
DECREASE IN NEW CUSTOMER ACQUISITION COST
How I can help
Creative Strategy
Direction
I turn business goals, consumer insights, and cultural trends into creative ideas that feel fresh, relevant, and distinctive. From big-picture campaign thinking to channel execution, I build creative systems that connect brand vision with performance.
Storytelling and Consumer Insight
I use storytelling, consumer psychology, and cultural behavior to create work that connects emotionally and drives action. From messaging and copy to scripts and campaign narratives, I focus on why people care, not just what they see.
Brand Art Direction
I shape how brands look, feel, and show up in the world through visual identity, messaging, content, and creative direction. I lead everything from brand evolution and campaign concepts to photo and video shoots, keeping every touchpoint cohesive while still pushing the brand forward.
About me
I’m a multilingual Creative Director with 10+ years of experience building brands, leading teams, and developing creative across DTC, wellness, lifestyle, fashion, and consumer brands. Over the years, I’ve shaped creative strategy, brand identity, campaigns, content, and visual storytelling for more than 25 brands, always with a focus on creating work that feels distinct, culturally relevant, and commercially strong.
I’m naturally curious, very plugged into culture and aesthetics, and I love finding the idea that makes a brand feel different from everything else in the room. I’m an out-of-the-box thinker, a storyteller, and a collaborative leader who enjoys bringing people together around a strong creative vision and turning that vision into something real.
Outside of work, you’ll usually find me doing Pilates or yoga, walking by the beach, traveling, or listening to reggaeton. I take the work seriously, but not myself, and I think the best creative environments leave room for curiosity, humor, and a little bit of play.
"Rocio is a positive force on the team - she brings enthusiasm, a 'can-do' attitude, solution oriented thinking and is always willing to help out other teammates."
Jennifer Osta
Adidas Global Marketing Director
"Rocio is a valuable member to any team that she joins her positive attitude is contagious and any team that she is apart of is stronger than it was before."
Dustin Becker
Adidas Senior Art Director
"She contributed to the agency's marketing efforts, helping to create and execute marketing campaigns that raised brand awareness and attracted new clients"
Justin Buckley
ATTN Agency
Partner
"Rocio built our creative team from the ground up, turning it into a powerhouse of innovation and teamwork."
Roshan Louise-Julie
ATTN Agency
Senior Designer