SOME OF THE BRANDS I WORKED FOR
My work
CASE STUDY
178%
27%
42%
INCREASED IN CHANNEL
ATTRIBUTE REVENUE
YEAR OVER YEAR
IN AD SPEND
DECREASE IN NEW CUSTOMER ACQUISITION COST
How I can help
Creative Strategy
Direction
Craft compelling and visually appealing content, tailored to target audiences, and continually optimize through data-driven insights and A/B testing for maximum engagement and ROI in paid media campaigns.
Consumer Psychology
I craft creatives employing consumer psychology principles, leveraging emotional triggers and cognitive biases to resonate with target audiences and drive engagement.
Brand Art Direction
Establish a cohesive brand identity through consistent messaging, visual elements, and customer experiences, aligning with core values to build trust and recognition in the market.
About me
As a multilingual Creative Director with over 10 years of experience in B2B, DTC for multiple industries. I've honed my skills developing creative strategies, meticulously crafting visual narratives for a portfolio of over 25 brands.
I live and breathe out-of-the-box thinking and I'm an avid enthusiast of productive brainstorming sessions.
When I'm not weaving creative magic, you might find me striking yoga poses or listening reggaeton beats while strolling along the beach.
While I take my work seriously, I'm not afraid to laugh at myself, infusing a sense of playfulness and openness into every personal and professional project I lead.
"Rocio is a positive force on the team - she brings enthusiasm, a 'can-do' attitude, solution oriented thinking and is always willing to help out other teammates."
Jennifer Osta
Adidas Global Marketing Director
"Rocio is a valuable member to any team that she joins her positive attitude is contagious and any team that she is apart of is stronger than it was before."
Dustin Becker
Adidas Senior Art Director
"She contributed to the agency's marketing efforts, helping to create and execute marketing campaigns that raised brand awareness and attracted new clients"
Justin Buckley
ATTN Agency
Partner
"Rocio built our creative team from the ground up, turning it into a powerhouse of innovation and teamwork."
Roshan Louise-Julie
ATTN Agency
Senior Designer